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Buyer & Order Management

Manage Buyers & Orders

Configure buyer accounts and orders with the exact criteria, caps, schedules and delivery settings each one needs.

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Feature Why it matters

Buyer Management

POPULAR

Manage every lead buyer, their contact information, commercial relationship, orders, delivery settings, and activity.

Every buyer relationship, order, and delivery setting lives in one place instead of scattered across spreadsheets and emails.

Order Management

POPULAR

Create and manage buyer orders with configurable prices, criteria, capacities, schedules, and delivery methods.

Buyers get exactly the leads they're paying for, at the price and volume you agreed on.

Buyer-Specific Lead Criteria

Define the exact fields and conditions a lead must satisfy before it can be sent to an order.

Stops the wrong leads from ever reaching a buyer, protecting acceptance rates and the relationship.

Buyer Caps

Configure daily and total lead limits for each buyer order.

Prevents overselling a buyer past what they can actually work, keeping quality high instead of just volume.

Buyer Schedules

Control the days and hours during which an order is allowed to receive leads.

Leads only go out when a buyer's team is actually there to work them, instead of piling up after hours.

Scheduled Order Opening

NEW ADVANCED

Prepare deliveries in advance and defer their dispatch until the buyer order becomes available.

Lets you queue up a new buyer relationship in advance and have it go live automatically the moment they're ready.

Order Priorities

Determine which buyer orders should receive eligible leads first.

Makes sure your highest-value buyers are tried first whenever a lead is eligible for more than one.

Exclusive & Shared Orders

Configure whether an order purchases leads exclusively or participates in shared lead distribution.

One buyer's exclusivity setting never accidentally leaks a lead to a shared order.

Order Delivery Configuration

API

Configure each buyer's endpoint, payload, authentication, delayed acknowledgement, and delivery behavior.

Every buyer's endpoint and auth quirks are configured once, not re-solved every time something changes.

Order Testing

Test an order with lead data before enabling it in production.

Catches a broken delivery configuration before it starts silently failing on live leads.

Buyer Capacity Monitoring

POPULAR

Monitor current caps, remaining capacity, delivery pressure, and orders approaching their limits.

Flags orders approaching their limits before they start rejecting leads you could have sold elsewhere.

Ready to Scale Lead Distribution with Full Control?

Vertikl helps you route faster, recover unsold leads, and automate buyer delivery logic so your team can increase revenue per lead with less manual work.

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Keep exploring

The other feature areas

Capture, Validate & Enrich Leads Bring every lead in clean, verified and enriched. Manage Partners, Sources & Campaigns Centralize every source, partner and campaign. Route and Sell Every Lead Match, prioritize and resell leads to the right buyers. Deliver Leads Anywhere Ping-post, webhooks, sheets, email, SMS and custom APIs. Track Buyer Outcomes & Revenue Close the loop between what you sell and what it's worth. Automate Your Lead Operations Automate repetitive work with rules, AI and guided setup. Report on Every Part of Your Business Full visibility into performance across your operation. Scale Securely and Stay in Control Isolated infrastructure and full compliance, built in. Give Buyers a Self-Service Portal Magic-link access, payments and self-serve reporting.