Structure how every lead enters your business, from acquisition source and campaign to partner and vertical.
Vertikl automatically retrieves your ad spend and campaign costs to centralize performance data.
You always know your true cost per lead without manually reconciling ad platform reports.
An integrated system makes it easy to manage affiliates, including tracking, reporting, and lead distribution.
One system for tracking and paying affiliates means fewer spreadsheets and fewer disputes over what's owed.
Organize lead sources and connect every acquired lead to its original traffic or acquisition source.
Every lead traces back to its real origin, so you know exactly which sources are worth scaling.
Configure campaigns, their fields, mappings, costs, sources, and acquisition flows.
Campaigns stay organized as you add more sources, instead of turning into a tangle of one-off setups.
Structure leads, campaigns, orders, and distribution rules around configurable business verticals.
Rules and routing stay clean as you expand into new verticals, instead of one giant ruleset for everything.
Define how many leads from each acquisition source can be sold to a specific order or buyer.
Protects buyer relationships by making sure no single source floods an order past what it can handle.
Ready to Scale Lead Distribution with Full Control?
Vertikl helps you route faster, recover unsold leads, and automate buyer delivery logic so your team can increase revenue per lead with less manual work.

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Updated in June 2025