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Smart Lead Routing

Route and Sell Every Lead

Match every lead to the right buyer with rule-based routing, smart caps, and full control over exclusive, shared and resold leads.

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Route and Sell Every Lead
Feature Why it matters

Rule-Based Lead Matching

POPULAR

Match each lead with eligible orders using verticals, countries, field conditions, schedules, capacities, and buyer requirements.

Every lead reaches an order that's actually eligible for it, instead of buyers rejecting mismatched leads after the fact.

Priority-Based Routing

Prioritize eligible orders using configurable order priorities and distribution policies.

Your best buyers get first access automatically, without operators manually deciding who goes first.

Exclusive Lead Distribution

POPULAR

Sell a lead to one eligible buyer according to order priority, availability, and acceptance criteria.

Buyers paying for exclusivity actually get it, protecting the price premium exclusive leads command.

Shared Lead Distribution

Distribute the same lead to multiple eligible buyers while enforcing shared-sale limits and preventing duplicates.

Lets you monetize a single lead across multiple buyers without ever double-selling it to the same one.

Bulk Shared Distribution

ADVANCED

Submit a lead to several eligible shared buyers simultaneously, within the configured shared limit.

Gets a shared lead in front of every eligible buyer at once instead of working through them one by one.

Sequential Shared Distribution

NEW ADVANCED

Send a shared lead to the best eligible buyer first, then continue progressively until the target number of accepted sales is reached.

Prioritizes your best buyers first on shared leads while still falling back to others until it's sold.

Unsold Lead Retries

POPULAR

Automatically retry unsold leads against remaining eligible buyers when a delivery is rejected, aborted, or cancelled.

Recovers revenue from leads that would otherwise be wasted after a first rejection.

Manual Lead Delivery

NEW

Place leads in a manual queue and let operators choose exactly which order should receive each lead.

Gives operators a manual override for the edge cases automated routing can't confidently handle.

Sequential Manual Resale

NEW ADVANCED

Resell an already sold lead manually to another eligible buyer without duplicating the lead or its acquisition cost.

Lets you resell a lead that didn't convert without duplicating cost or losing its original history.

Selling Progress Timeline

NEW

Track every routing attempt, accepted sale, rejection, retry, and remaining distribution opportunity for each lead.

Gives full transparency into why a lead sold, was rejected, or is still in play, without digging through logs.

Ready to Scale Lead Distribution with Full Control?

Vertikl helps you route faster, recover unsold leads, and automate buyer delivery logic so your team can increase revenue per lead with less manual work.

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The other feature areas

Capture, Validate & Enrich Leads Bring every lead in clean, verified and enriched. Manage Partners, Sources & Campaigns Centralize every source, partner and campaign. Manage Buyers & Orders Buyer accounts and orders, configured how you sell. Deliver Leads Anywhere Ping-post, webhooks, sheets, email, SMS and custom APIs. Track Buyer Outcomes & Revenue Close the loop between what you sell and what it's worth. Automate Your Lead Operations Automate repetitive work with rules, AI and guided setup. Report on Every Part of Your Business Full visibility into performance across your operation. Scale Securely and Stay in Control Isolated infrastructure and full compliance, built in. Give Buyers a Self-Service Portal Magic-link access, payments and self-serve reporting.