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Revenue & Outcome Tracking

Track Buyer Outcomes & Revenue

Close the loop between what you sell and what it's actually worth, with buyer outcomes flowing back automatically.

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Track Buyer Outcomes & Revenue
Feature Why it matters

Buyer Outcome Tracking

POPULAR

Track what happens after a lead is delivered, including buyer acceptance, conversion, rejection, and custom business outcomes.

You know what actually happened to every lead after delivery, not just whether it was sent.

Buyer Outcome API

API

Allow buyers and external systems to report lead outcomes securely through a dedicated API.

Buyers can report outcomes automatically from their own systems instead of manual reporting back to you.

Google Sheets Outcome Import

Import buyer outcomes from Google Sheets with configurable columns and field mappings.

Buyers who aren't set up for an API can still report outcomes, with no integration work required.

Scheduled Outcome Synchronization

Periodically retrieve new buyer outcomes from Google Sheets or buyer APIs.

Outcome data stays fresh automatically, instead of relying on someone remembering to pull it.

Buyer API Pull

API

Connect to buyer APIs and automatically retrieve updated lead statuses and conversion outcomes.

Vertikl fetches the latest status directly from the buyer's system, no manual reporting required.

Custom Outcome Mapping

ADVANCED

Map each buyer's proprietary status names and payload structure to a normalized outcome model.

Every buyer's own status naming still rolls up into one consistent outcome model you can report on.

Buyer Quality Scoring

POPULAR

Measure buyer quality based on reported outcomes, conversion performance, and feedback completeness.

Surfaces which buyers convert well and which ones quietly hurt your numbers, before it becomes a bigger problem.

Conversion Trends

Monitor buyer outcome and conversion trends over configurable reporting periods.

Spot a buyer's performance slipping before it shows up as a bigger revenue problem.

Revenue Reporting

POPULAR

Track revenue generated by leads, orders, buyers, campaigns, sources, and verticals.

See exactly what's driving revenue, down to the campaign, source, and buyer, without stitching reports together yourself.

Acquisition Cost Allocation

NEW ADVANCED

Allocate each lead's acquisition cost across its accepted sales without counting that cost more than once.

Keeps profitability numbers accurate when a single lead's cost is shared across more than one sale.

Profitability Visibility

POPULAR

Compare acquisition costs and generated revenue to measure lead, campaign, source, and buyer profitability.

Tells you which leads, campaigns, and buyers are actually making you money, not just generating volume.

Ready to Scale Lead Distribution with Full Control?

Vertikl helps you route faster, recover unsold leads, and automate buyer delivery logic so your team can increase revenue per lead with less manual work.

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The other feature areas

Capture, Validate & Enrich Leads Bring every lead in clean, verified and enriched. Manage Partners, Sources & Campaigns Centralize every source, partner and campaign. Route and Sell Every Lead Match, prioritize and resell leads to the right buyers. Manage Buyers & Orders Buyer accounts and orders, configured how you sell. Deliver Leads Anywhere Ping-post, webhooks, sheets, email, SMS and custom APIs. Automate Your Lead Operations Automate repetitive work with rules, AI and guided setup. Report on Every Part of Your Business Full visibility into performance across your operation. Scale Securely and Stay in Control Isolated infrastructure and full compliance, built in. Give Buyers a Self-Service Portal Magic-link access, payments and self-serve reporting.